Privacy policy
Last updated: October 24, 2024
At Emerald Feather ("we," "us," or "our"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, and disclose your personal information when you interact with our website www.emeraldfeather.in ("Site"), use our services, or make purchases. Our services include offering interactive 2D and 3D design features, as well as the sale of furniture, decor, and other items.
Please read this Privacy Policy carefully. By using and accessing any of the Services, you agree to the collection, use, and disclosure of your information as described in this Privacy Policy. If you do not agree to this Privacy Policy, please do not use or access any of the Services.
Changes to This Privacy Policy
We may revise this Privacy Policy periodically to reflect updates in our practices or to comply with operational, legal, or regulatory requirements. Any changes will be posted on our Site, with the "Last updated" date amended accordingly. We will also take any additional actions required by law.
How We Collect and Use Your Personal Information
To deliver our Services, we gather personal information about you from different sources, as described below. The type of information we collect and how we use it will depend on your interactions with us.
Beyond the specific purposes mentioned below, we may use the information we collect to communicate with you, enhance the Services, fulfill legal requirements, enforce our terms of service, or safeguard the Services, our rights, and the rights of our users or others.
What Personal Information We Collect
The types of personal information we collect about you vary based on your interactions with our Site and the way you use our Services. "Personal information" refers to data that can identify you, is related to you, describes you, or can be linked to you. The sections below outline the categories and specific kinds of personal information we collect.
Information We Collect Directly from You
The information you provide directly through our Services may include:
- Contact details including your name, address, phone number, and email.
- Order information including your name, billing address, shipping address, payment confirmation, email address, and phone number.
- Account information including your username, password, security questions and other information used for account security purposes.
- Customer support information including the information you choose to include in communications with us, for example, when sending a message through the Services.
Certain features of our Services may require you to provide specific information about yourself. While you can choose not to share this information, doing so may limit your ability to use or access those features.
Information We Collect about Your Usage
We may automatically collect specific information regarding your interaction with the Services, referred to as "Usage Data." This can involve the use of cookies, pixels, and similar technologies ("Cookies"). Usage Data may encompass details about how you access and utilize our Site and your account, including information about your device, browser, network connection, IP address, and other relevant data related to your interaction with the Services.
Information We Obtain from Third Parties
Additionally, we may receive information about you from third parties, including vendors and service providers that collect data on our behalf, such as:
- Companies who support our Site and Services, such as Shopify.
- Our payment processors, who collect payment information (e.g., bank account, credit or debit card information, billing address) to process your payment in order to fulfill your orders and provide you with products or services you have requested, in order to perform our contract with you.
- When you visit our Site, open or click on emails we send you, or interact with our Services or advertisements, we, or third parties we work with, may automatically collect certain information using online tracking technologies such as pixels, web beacons, software developer kits, third-party libraries, and cookies.
Any information we obtain from third parties will be treated in accordance with this Privacy Policy. Also see the section below, Third Party Websites and Links.
How We Use Your Personal Information
- Providing Products and Services. We utilize your personal information to deliver the Services and fulfill our obligations under our contract with you. This includes processing payments, completing your orders, sending notifications related to your account, purchases, returns, and exchanges, as well as managing your account and coordinating shipping, returns, and other account-related functionalities.
- Marketing and Advertising. Your personal information may be used for marketing and promotional activities, including sending you communications about promotions, advertisements, and product offerings via email, text messages, or postal mail. Additionally, we may use this information to enhance the personalization of the Services and advertisements on our Site and other platforms.
- Security and Fraud Prevention. We leverage your personal information to identify, investigate, and address potential fraudulent or malicious activities. If you create an account and use our Services, you are responsible for securing your account credentials. We strongly advise against sharing your username, password, or other access information with anyone. If you suspect that your account has been compromised, please reach out to us immediately..
- Communicating with You and Service Improvement. We use your personal information to offer customer support and enhance our Services. This is in our legitimate interest to respond effectively to your needs, provide quality service, and maintain a strong business relationship with you.
Cookies
Similar to many websites, our Site employs Cookies to enhance functionality and improve user experience. For detailed information regarding the Cookies utilized in connection with our Shopify-powered store, please visit Shopify's Cookie Policy .
We utilize Cookies to facilitate and enhance our Site and Services, which includes remembering your actions and preferences. Additionally, we use Cookies for analytics to better understand user interactions with our Services, which is in our legitimate interest to administer, enhance, and optimize our offerings. We may also allow third parties and service providers to utilize Cookies on our Site to better customize the services, products, and advertisements you encounter.
While most browsers are set to accept Cookies by default, you have the option to modify your browser settings to delete or reject Cookies. Please note that doing so may adversely affect your user experience and could lead to some Services, including specific features and overall functionality, not working properly or becoming unavailable. Furthermore, blocking Cookies may not entirely stop how we share information with third parties, including our advertising partners.
How We Disclose Personal Information
In certain circumstances, we may disclose your personal information to third parties for contract fulfillment purposes, legitimate purposes and other reasons subject to this Privacy Policy. Such circumstances may include:
- With vendors or other third parties who perform services on our behalf (e.g., IT management, payment processing, data analytics, customer support, cloud storage, fulfillment and shipping).
- With business and marketing partners to provide services and advertise to you. Our business and marketing partners will use your information in accordance with their own privacy notices.
- When you direct, request us or otherwise consent to our disclosure of certain information to third parties, such as to ship you products or through your use of social media widgets or login integrations, with your consent.
- With our affiliates or otherwise within our corporate group, in our legitimate interests to run a successful business.
- In connection with a business transaction such as a merger or bankruptcy, to comply with any applicable legal obligations (including to respond to subpoenas, search warrants and similar requests), to enforce any applicable terms of service, and to protect or defend the Services, our rights, and the rights of our users or others.
We disclose the following categories of personal information and sensitive personal information about users for the purposes set out above in "How we Collect and Use your Personal Information" and "How we Disclose Personal Information":
| Category | Categories of Recipients |
|---|---|
|
|
We do not use or disclose sensitive personal information without your consent or for the purposes of inferring characteristics about you.
Third Party Websites and Links
Our Site may include links to third-party websites or online platforms that are not operated or controlled by us. If you choose to click on these links, we encourage you to review the privacy policies, security practices, and terms and conditions of those external sites. We cannot guarantee or take responsibility for the privacy or security measures of such websites, nor for the accuracy, completeness, or reliability of the information they contain.
Additionally, any information you share on public or semi-public spaces, including third-party social media platforms, may be visible to other users of those platforms as well as users of our Services. This information may be used by us or third parties without limitation. Please note that our inclusion of links to these sites does not imply endorsement of their content or of their owners or operators, unless explicitly stated within our Services.
Children's Data
Our Services are not designed for use by children, and we do not intentionally gather personal information from minors. If you are a parent or guardian and believe your child has provided us with personal information, please reach out to us using the contact details provided below to request its removal.
As of the Effective Date of this Privacy Policy, we have no actual knowledge that we “share” or “sell” (as defined by applicable law) personal information of individuals under the age of 18.
Security and Retention of Your Information
Please understand that while we implement various security measures, no method of protection is entirely foolproof, and we cannot ensure "perfect security." Furthermore, any information you transmit to us may not be secure during its journey. We advise against using unsecured methods to share sensitive or confidential information with us.
The duration for which we keep your personal information varies based on several factors, including whether we need the information to manage your account, deliver our Services, meet legal obligations, address disputes, or enforce relevant contracts and policies.
Your Rights
Depending on where you live, you may have some or all of the rights listed below in relation to your personal information. However, these rights are not absolute, may apply only in certain circumstances and, in certain cases, we may decline your request as permitted by law.
- Right to Access / Know: You may have a right to request access to personal information that we hold about you, including details relating to the ways in which we use and share your information.
- Right to Delete: You may have a right to request that we delete personal information we maintain about you.
- Right to Correct: You may have a right to request that we correct inaccurate personal information we maintain about you.
- Right of Portability: You may have a right to receive a copy of the personal information we hold about you and to request that we transfer it to a third party, in certain circumstances and with certain exceptions.
- Restriction of Processing: You may have the right to ask us to stop or restrict our processing of personal information.
- Withdrawal of Consent: Where we rely on consent to process your personal information, you may have the right to withdraw this consent.
- Appeal: You may have a right to appeal our decision if we decline to process your request. You can do so by replying directly to our denial.
- Managing Communication Preferences: We may send you promotional emails, and you may opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you opt out, we may still send you non-promotional emails, such as those about your account or orders that you have made.
You may exercise any of these rights where indicated on our Site or by contacting us using the contact details provided below.
We will not discriminate against you for exercising any of these rights. We may need to collect information from you to verify your identity, such as your email address or account information, before providing a substantive response to the request. In accordance with applicable laws, you may designate an authorized agent to make requests on your behalf to exercise your rights. Before accepting such a request from an agent, we will require that the agent provide proof you have authorized them to act on your behalf, and we may need you to verify your identity directly with us. We will respond to your request in a timely manner as required under applicable law.
Complaints
If you have any concerns regarding our handling of your personal information, please reach out to us using the contact details provided below. Should our response to your concern not meet your expectations, you may have the option to contest our decision based on your location. You can do this by contacting us through the details listed below or by filing a complaint with your local data protection authority.
International Users
Please be aware that your personal information may be transferred, stored, and processed in countries outside your country of residence. This information might also be accessed by our staff and third-party service providers and partners located in these countries.
In cases where we transfer your personal information from Europe, we will utilize recognized mechanisms for such transfers, such as the European Commission's Standard Contractual Clauses or equivalent agreements authorized by the appropriate authorities in the UK, unless the transfer is made to a country deemed to offer adequate protection for your data.
Contact
Should you have any questions about our privacy practices or this Privacy Policy, or if you would like to exercise any of the rights available to you, please call or email us at support@emeraldfeather.in or contact us at +91 8985098909.